“Wired to Win”
Leaders Lunch 2026
Keynote by Todd Sampson
Thursday 18 June 2026
12.00pm – 3.00pm
Esplanade Hotel Fremantle by Rydges
The future does not belong to the busiest leaders.
It belongs to the sharpest.
In 2026, the Fremantle Chamber of Commerce presents its most anticipated leadership event, the Wired to Win Leaders Lunch, featuring keynote speaker Todd Sampson.
This is not another motivational lunch. Wired to Win is a powerful deep dive into how elite performers think, decide, adapt and stay ahead when the pressure is on. It explores the most valuable leadership tool you will ever own, your brain.
With Todd Sampson on stage, this year’s Leaders Lunch will be bold, fast-moving and unapologetically future-focused. Drawing on neuroscience, psychology and real-world business leadership, Todd shows how high-performing leaders wire themselves for success in complex, high-pressure environments.
Many Australians know Todd as the sharp-minded panellist on ABC’s Gruen, where he has spent years dissecting marketing influence, brand psychology and the art of persuasion. Beyond television, he has served on some of Australia’s most respected boards, including Tourism Australia and the Australia Council for the Arts, bringing a rare blend of commercial, cultural and national leadership insight.
In a world moving faster than a Fremantle sea breeze, the leaders who win are the ones who stay calm, focused and clear when everything else feels loud. Wired to Win is about learning how to manage pressure, sharpen your thinking, build resilience and make smarter decisions when it really counts.
This event is designed for CEOs, founders, senior leaders and emerging leaders who want to lead with more confidence, clarity and edge.
What to Expect
A powerful 60-minute keynote from Todd Sampson with big ideas, practical tools and moments that will make you rethink how you lead your team, your business and yourself
Live Q&A and audience interaction, hosted by Chamber CEO Chrissie Maus
Time to connect, capture the moment and continue the conversation with fellow business leaders
Set in the heart of Fremantle, with the Port City’s signature energy, this is where leadership meets momentum.
Seats are limited and demand will be high.
If you want to be sharper, stronger and more wired for what’s next, this is the lunch you do not miss.
Dress Code: Business Attire
Ticket Includes: Two-Course Lunch | Little Creatures Beers | WA Wines
About Todd Sampson
Todd Sampson is one of Australia’s most provocative business thinkers, a fearless explorer of human potential and a master of making complex ideas about the brain feel electrifyingly practical.
As former CEO of Leo Burnett Australia, Todd led one of the country’s most awarded creative agencies by doing something radical, teaching people how to think differently. His leadership philosophy is grounded in curiosity, courage and the belief that the brain is our greatest competitive advantage.
Through his hit ABC series Redesign My Brain, Todd took millions of Australians inside the science of performance, showing how focus, resilience, fear and adaptability can be trained like a muscle. He doesn’t just talk about peak performance, he lives it, constantly pushing the edges of what’s possible.
Todd speaks directly to leaders navigating a world that feels faster, noisier and more demanding than ever. He blends neuroscience, psychology and business leadership into ideas that are bold, accessible and immediately useful.
In Fremantle, a place built on grit, creativity and reinvention, Todd’s message hits home. This keynote is about staying sharp under pressure, leading with clarity and wiring yourself and your organisation to thrive, no matter what the tide is doing.
When Todd Sampson takes the stage, you don’t just get a keynote. You get a wake-up call for your brain.